YouTube has become one of the most popular video platforms with over 1 billion viewers. Although YouTube can be tough to grasp at first, once you get over the initial hurdles, you can benefit from YouTube's efficient marketing tools that are not available on any other platform.
If you are new to marketing and don't know how to leverage YouTube's advertisement industry to grow your business, then this article is for you.
Here Are Ways on How to Use Youtube Ads to Grow Your Business
1. Create your YouTube channel
The first step is to create your YouTube channel through the ‘All My Channels' page. You can add different videos, including your advertisements, on your YouTube channel. Make sure that you use relevant keywords to name your YouTube channel to get noticed on the video streaming platform. Your YouTube channel also affects your branding strategy and your SEO ranking.
2. Write Your Brand Bio
Before creating your channel, YouTube will ask for a short description of your company, explaining what your company is about and your brand's purpose. Do not underestimate the bio when creating a YouTube channel, since your viewers will be reading it. Write a description of your brand carefully, since almost 80% of the viewers that visit your channel will read through it.
To optimize your brand bio, add links to your website in the description. Hyperlinking helps bring more visitors to your website, increasing YouTube statistics and traffic. You can also add links to your social media handles. Mention relevant keywords in the first 70 words of your description, so your video will be listed in the search results when searching for keywords on the search engine.
3. Decide on Your Ad Goals
For advertising your YouTube or any other social media platform, always plan and set your goals to have a clear idea of what you need to work on. Your ad campaign should have an objective for you to have a direction to succeed. Ensure that you include your budget, storyline, video shooting and editing, and your advertising strategies with this YouTube ads guide.